This Old Spice Super Bowl Spot Will Only Air In Alaska Because It's The Wolf Capital Of The World

Procter & Gamble and its ad agency for Old Spice, Wieden + Kennedy, have a new media strategy they're using for an Old Spice Super Bowl spot. Like similar ads for Old Milwaukee and Dundler Mifflin (yes, it's a real paper company spun off the TV show), this one is only airing on YouTube and in one specific region, before most likely before going national. The Juneau, Alaska-only spot shows a man who enters a dinner party with two wolves perched on his shoulders. He leaves the party -- along with ...